Marketing Manager SunnyMoney Nairobi, Kenya

This is a unique opportunity to join SunnyMoney, SolarAid’s social enterprise, as our Marketing Manager.

SunnyMoney currently works in Kenya, Malawi, Tanzania and Zambia, with teams operating in eachcountry, driving forward our ambitious business plan which aims to sell over 300,000 solar lights this year. We plan to scale up beyond these initial four countries in the near future.

The applicant must be a forward thinking, enthusiastic, experienced marketing professional, willing to act on their own initiative and as part a growing team. The successful candidate will be personally committed to our overarching mission, our Big Hairy Audacious Goal (BHAG), which is to eradicate the use of kerosene for lighting from Africa by the end of this decade. An important part of achieving ourBHAG is to stimulate demand for solar lights and create a genuine solar lighting market. To find out more, go to www.sunnymoney.org

Mission for this post

We are looking for a dynamic Marketing Manager to work alongside the SunnyMoneyManaging Director in Nairobi. As Marketing Manager, you will be responsible for developing and driving forward the SunnyMoney marketing plan, with a particular focus on Direct Marketing and building the SunnyMoney brand. You will instil a customer focused ethos throughout the business, helping us manage the customer journey and our teams understand current and future customers, measuring the success of different approaches aimed at stimulating demand for and sales of solar lights. You will also spearhead SunnyMoney PR, writing copy, working with teams to develop clear briefs and overseeing thedevelopment and management of the SunnyMoney website.

Experience, Skills and Qualifications

Essential	Desirable
· Minimum 5 years experience as a marketing	· Knowledge of solar energy and the
professional, with an emphasis on Direct Marketing,		renewables sector
Customer Relationship Management and Brand	· Proven experience of working for an
Development		international social enterprise/
· Graduate-level degree in relevant field of study, such		company
as business, sales and marketing.	·	Knowledge of Kiswahili
· Experience of managing external communications, PR
and overseeing the management of websites
· Proven experience of consistently meeting and
exceeding sales targets
· Experience and knowledge of social marketing and
business administration.
· Excellent communication skills with the ability to
engage and interact with people at all levels, from
senior executives to local customers in English. French
would also be advantageous.
· Experience of living and working in sub-saharan Africa
· Willingness to travel to spend time with our teams
and also spend time in the field, on occasion working
in remote rural areas

Job Description – SunnyMoney Marketing Manager

· Excellent IT skills

Main Duties and Responsibilities

· Work with teams to develop effective direct marketing campaigns which offer solar lighting solutions to students, teachers and communities, using schools and headmasters as a channel

· Strengthen the SunnyMoney brand as a leading social enterprise selling solar lights in Africa.

· Consolidating and updating SunnyMoney branding into a centralised, accessible, resource used by teams to ensure all teams are consistently on message and on brand

· Build capacity of each team to ensure high levels of customer service and increased understanding of our customer. This will include working alongside our business development team as it develops our CRM system

· Lead the SunnyMoney communications strategy, raising the profile of the business with partners, governments and the customer. This will include handling PR, creating briefs and working together with the SolarAid fundraising and marketing team.

· Work together with teams to increase impact of our work through more effective marketing, overseeing marketing tests which monitor the effectiveness of marketing approaches and help us increase efficiency, impact and sales

· Work together with our suppliers in order to gain marketing support and increase presence of the SunnyMoney brand on products and point of sale materials

· Develop the SunnyMoney website and other web based platforms into helpful, customer focused areas, which provide useful information and create excitement for theSunnyMoney mission, brand and products

· Other duties may be required from time to time, including responsibilities which require work on weekends and holidays

· Serve as a role model at all times, personally embodying the SunnyMoney mission and values for all staff, volunteers and external audiences

How to apply

Interested applicants please email CV together with a covering letter which explains how you meet the criteria in this job description to recruitment@sunnymoney.org

Note: Please entitle your email subject line with: Your Name SunnyMoney Marketing Manager and save letter together with CV in one attached file.

Deadline for applicants: 20^th July 2012