Organization : Rwanda Organic Agriculture Movement
Contact name : Luwinkesha Renalda
Application Deadline : 25th June 2012
Application Email : rwandaorganicmovement@gmail.com
Job Description :
1.Professional , multidisciplinary expertise and experience in Organic Agriculture market development within the East African Region
2.Broad knowledge on market access issues relating to exporting organic agricultural products, and especially the 5 products from Rwanda
3.Experience of product and export market development within the East African Countries, and especially the 5 products from Rwanda
4.Experience with the specific constraints within Rwanda and East Africa for the marketing of the 5 products is essential
Activity: Hire a multi-disciplinary group of consultants for to study local, regional and international market and their related standards for the five products and sub products.
TERMS OF REFERENCE
1. Background
The Rwanda Organic Agricultural Movement (ROAM) has received assistance from Trade Mark East Africa, to raise the capacity of producers and exporters of 5 major products including Coffee, Pineapple, Honey, Tree tomato and Banana) for a niche market in the region and at the international level.
ROAM was established in 2007 as a membership organization which unites producers, processors, exporters and other key stakeholders in the promotion of organic agriculture in Rwanda.
2. Purpose of the project.
The main purpose of this project is to increase income and the competitiveness of Rwanda’s major organic products within East Africa from export.
3. Goal and description of the project
The overall goal is to raise the capacity of producers and exporters of 5 major products including Coffee, Pineapple, Honey, Tree tomato and banana for a niche market in the region and at the international level.
4. Scope of work
The consultant(s) will work closely with the Chief Executive Officer of ROAM and using professionally acknowledged methodology, will perform the following tasks:
- Conduct export market audit for 5 Rwandan organic agriculture products
- Establish the market requirements, standards, potential contracts, advise on packaging, trade agreements, export paperwork required per market, per product
- Develop an export and regional marketing plan
- Identify market entry strategies
- Provide recommendations on short, medium and long term strategies that should be put in place to improve the country’s organic regional and export capacity for the 5 products.
- Prepare a detailed action plan, budget and strategy for increasing trade for the 5 Rwandan organic agricultural products
5. Consultant’s Output
An in-depth Regional and International Market Access study on Rwanda’s five major products. The project shall increase the capacity of producers and exporters in securing potential buyers’ contacts and establishing trading relationships as well as offering professional advice on packaging, trade agreements, export paperwork required per market and per product.
6. Major Outcome
- Increase awareness of market access requirements in the regional and international markets
- Increase the volume of Rwanda’s organic agricultural exports to the EAC as well as the EU markets
- Increase Export earnings
- Improve the livelihood of small to medium scale farmers
7. Key performance indicators
All project deliverables produced within budget and schedule
Interim outputs and final reports accepted by the Rwanda Organic Agriculture Movement and other key stakeholders
8. Responsible to:
Chief Executive Officer, ROAM
9. Required expertise
- Professional , multidisciplinary expertise and experience in Organic Agriculture market development within the East African Region
- Broad knowledge on market access issues relating to exporting organic agricultural products, and especially the 5 products from Rwanda
- Experience of product and export market development within the East African Countries, and especially the 5 products from Rwanda
- Experience with the specific constraints within Rwanda and East Africa for the marketing of the 5 products is essential
- Excellent communication skills and knowledge of English and Kiswahili are essential
10. Project Duration
The total project implementation duration is 1 month and reporting should follow within the next one month.
11. Submission of proposals
You are required to submit a proposal which should include the following:
- Company profile
- Resume of consultant and their qualification
- Proposed approach to effectively deliver the outputs
- Budget and time lines
The deadline for submission is 25th June 2012.
For information regarding this consultancy or to submit the proposal please contact:
Rwanda Organic Agricultural Movement (ROAM)
P.O.BOX 6886, Kigali, Rwanda.
Mobile: +250 - (782 59 68 01)
E-mail:
rwandaorganicmovement@gmail.com
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