Segment Manager – Mid Value MTN Uganda

MTN Uganda is the leading telecommunications company in Uganda, providing payphones, fixed lines, fax/data, Internet and mobile services. The company is currently expanding and is seeking to recruit suitable, qualified persons for the following positions.

Segment Manager – Mid Value
The position is in the marketing department and reports to the Senior Manager, Consumer Marketing.
The main purpose of the job is:
1. To take responsibility for acquisition, growth in usage of existing subs and retention within the segment.
2. To put in the development and implementation of the market strategy, market
promotional plans and market specific events for the segment that addresses market needs, commercial requirements and keeps MTN at the forefront of the competition in the medium value segment of the telecommunications arena.
3. Grow market share of the segment and ensure that MTN remains the no.1 telecommunications brand in Uganda.
Prime responsibilities of the positions:
• Develop and implement an annual segment marketing plan/mix and budget that ensures achievement of MTN Uganda’s business plan objectives.
• Analyse the market environment and undertake annual, quarterly and monthly planning to ensure the effective implementation of the marketing mix (price, place, promotion, product and processes). . ,
• Create and maintain a dynamic and consistent positioning, image and presence within the segment for MTN (while conforming to MTN’s Cl).
• Conceptualise and implement an end-to-end communication strategy that includes ATL (TV, cinema, print, radio and Internet) and BTL elements (merchandise, collateral, POS, promotions and events).
• Develop customer value management actions aimed at increasing the value experienced by existing customers.
• Identify and understand the consumer’s decision-making process within the segment.
• Manage MTN Uganda’s product portfolio to optimise revenue and profitability (grow overall profitability of existing product offerings that appeal to the segment).
• Ensure that MTN Uganda has an accurate, superior and up-to-date understanding of segment consumption and lifestyle, which informs marketing mix decision trends for the segment. (Undertake regular market research and gather market intelligence to determine the needs and trends of the segment and action marketing activities to address the identified needs).
Monitor the local and international environment to identify new products and service opportunities that are relevant to the segment.

• Analyse the competitive environment, identify key issues and devise an appropriate marketing response to mitigate the competitive threat.
• Provide relevant market insight to the overall department for strategy development.

Requirement:
A minimum qualification of a Degree in Marketing is a must. Postgraduate marketing training, preferably CIM, is an added advantage. The applicant must possess at least three years’ experience in marketing or brand marketing in a busy competitive environment. Telecommunications experience is an added advantage.
Further still, the applicant must have knowledge and understanding of consumer behaviour, understanding of marketing and market research principles, understanding of mobile technology, financial understanding, organisational, interpersonal, analytical and negotiation skills, must be task oriented and possess an eye for detail.

Salary: - USD/month
How to apply:
Interested candidates should send their job applications with a detailed CV, certified copies of academic certificates (originals are to be presented at the interview) and names plus addresses of three referees addressed to the;

Recruitment Officer, MTN Uganda, P.O. Box 24624, Kampala, no later than Friday 27 January, 2012.

NOTE: Only successful candidates will be contacted. MTN Uganda is an equal opportunity employer.